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Takealot To Deliver Groceries In Partnership With Pick n Pay

Pick n Pay and Naspers-owned Takealot Group have signed a commercial services agreement that will allow customers to buy Pick n Pay food, groceries and liquor on a new platform on Takealot’s Mr D app.

“Pick n Pay will bring its tremendous expertise in running fresh food and grocery, its nationwide store network, and its leading Smart Shopper loyalty programme. The Takealot Group will bring its proven ability to satisfy online, its technical expertise, and its unrivalled delivery network,” the companies said in a joint statement on Tuesday.

The companies explained that under the agreement, when a customer opens the Mr D app, they will be offered a choice either to “buy groceries” or “buy food from restaurants”.

Pick n Pay says the rollout of this new service will begin in August 2022 in Cape Town, and subsequently across the county by the end of the 2023 financial year.

“Pick n Pay has concluded a commercial services agreement with the Takealot Group which will see the launch of a dedicated Pick n Pay on-demand food, grocery, and liquor offer on the Mr D app, which currently enjoys over 2.5 million active customers,” the retailer adds.

The group’s Smart Shopper loyalty programme will also be linked.

“Under the agreement, when a customer opens the Mr D app, he or she will be offered the choice either to ‘buy groceries’ or ‘buy food from restaurants’. By clicking on ‘buy groceries’, customers will enter a dedicated Pick n Pay food and grocery experience….Once the order is submitted and paid, Pick n Pay will pick and pack the order from the closest Pick n Pay store. It will then be collected by a member of the Takealot delivery fleet, and delivered to the customer,” Pick n Pay explains.

“We are hugely excited to be partnering with the brand and the people at Pick n Pay, who share our values at the Takealot Group. Mr D’s 2.5 million customers will be delighted to see a Pick n Pay grocery offer on the platform,” Takealot executive chairman Kim Reid says.

“The combination of Pick n Pay’s reach, quality, and pricing together with Takealot Group’s leading technology and scalable delivery network is a recipe for success.”

“Scalability will be a huge advantage. Takealot Group, at peak, currently delivers over 5 million packages per month, with the ability and ambition to serve many more customers as demand for this offer grows,” he adds.



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